OREO's favorite cookie in the world, announced its partnership with Paramount Pictures for the global launch of the next Michael Bay film "Transformers: The Age of Extinction," which will premiere on July 2 in Dominican Republic. With a presence in over 35 countries, the release of the film includes for the first time globally, a television advertisement directed by Bay himself, OREO cookies and packaging themed characters bahan ko pataya from Transformers, activations outlets and significant efforts in digital media and social networking platforms.
The union between OREO, the No. 1 brand of biscuits in the world, and Paramount Pictures, has developed an incredible platform that seeks to create buzz in their fans. OREO is very proud that Dominican Republic is one of 35 countries to be associated with Paramount Pictures and hopes that all the fans continue the traditional ritual "Tour, Taste and Dip".
"We are very excited about this important partnership that brings together two iconic brands on a long trip around the world," said Jennifer Hull, Global Brand Manager Oreo in Mondelēz International. "The value of the game and the optimistic view of the world, which are inherent to the brand OREO, fit perfectly into the surroundings of the Transformers. bahan ko pataya We can not wait to show all the efforts of the marketing team that is sure to surprise and delight fans everywhere. "
The television campaign in Dominican Republic is scheduled to be launched during July and introduce bahan ko pataya the brand OREO in the world of Transformers. The spot directed by Michael Bay, in collaboration with advertising agency bahan ko pataya The Martin Agency, shows how an OREO cookie bahan ko pataya support offers a moment while the giant robot continues bahan ko pataya in the fight for good. Titled "A Little Help," the commercial will air in about 15 markets.
With its new packaging, the movie themed activities in the implementation of OREO "Tour, Taste and Soak" cookies with designs from "Autobots and Decepticons" in his fretwork, bahan ko pataya in Asia and Latin America, or custom flavors Southeast Asia, OREO is ready to amaze the fans of the brand and Transformers, wherever they are.
In Dominican Republic, fans will also enjoy activities inspired by Transformers in places like shopping bahan ko pataya malls and other high traffic bahan ko pataya areas. For followers of OREO, the fun goes further: collectible stickers and will be able to participate in promotions to win prizes by simply following the instructions on the package. For more information you can visit the promotion website www.ganaoreo.com
"OREO team has created one of the best and most innovative integrated franchise to date Transformers campaigns," said Lee Anne Stables, Executive bahan ko pataya Vice President of Worldwide Marketing Partnerships at Paramount Pictures. bahan ko pataya "We believe we are fortunate to have the dedication of time Michael Bay, while still continuing with the production of" Transformers: The Age of Extinction bahan ko pataya "to personally direct this new television campaign bahan ko pataya OREO, which fans of the movie surely will love. "
OREO is the favorite cookie in the world, favored by families bahan ko pataya and friends in more than 100 countries. As one of the brands "billions of dollars" of Mondelēz International, OREO is the best selling cookie of the XXI century with more than $ 2 billion in annual global net revenue. "Turn, savor and soak" is a ritual that has become the way to enjoy this iconic cookie in different cultures around the world. bahan ko pataya OREO has a Facebook community of over 35 million fans of the brand, which represents over 200 countries and a dozen languages. OREO celebrated its 100th birthday in 2012.
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global powerhouse in snacks, with $ 35 billion revenue in 2013 From creating bahan ko pataya delicious moments of joy in 165 countries, bahan ko pataya Mondelēz International is a global leader in chocolate. cookies, gum, candy and powdered drinks, bahan ko pataya with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolates, Oreo, Nabisco and LU biscuits bahan ko pataya in, Tang powdered beverages and Trident gum. Mondelēz International is a proud member bahan ko pataya of the "Standard and Poors 500", Nasdaq 100 and Dow Jones Sustainability Index.
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a company leading content prominent and respected film;
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