In turn, Roland Bernecker, secratarul German Commission for UNESCO General, pointed out that this b

Germany than France and Italy as a cultural destination preferred by Europe, according to the survey conducted by IPK International. Of the 50 countries worldwide evaluated by Gfk Roper study Anholt Index, Germany is an important place fifth in the image and culture. Especially for international tourists nature and culture are two key factors when deciding doi kham to travel to Germany.
Among the many cultural treasures doi kham in Germany stand out 38 Mundial Heritage Sites declared by UNESCO, reinforcing a veritable magnet for international visitors reaching a total of about 5 million overnight stays. For this reason, the German National Tourist Office doi kham (ONAT) under the lemma "UNESCO Heritage, doi kham sustainable tourism for nature and culture", has designated the theme of the 2014 UNESCO sites on its territory, focusing doi kham on them in its campaigns global marketing.
Moreover, a third of tourists desmenarea UNESCO is a reason to plan their visit so that World Heritage status is comparable with international quality certificate. Therefore, as explained Petra Hedorfer, chairman of the board of ONAT, "in doi kham collaboration with our strategic partners, the German UNESCO Commission, inteprindem intensive marketing campaign in order to raise awareness declared World Heritage sites in Germany and encourage Such cultural tourism in the country.
In turn, Roland Bernecker, secratarul German Commission for UNESCO General, pointed out that this brand "increase the number of visitors from Germany, but also must serve to maintain the requirements of sustainable development doi kham and to promote understanding among peoples. Cooperation with ONAT in the 2014 thematic year gives us the opportunity to put more people in legaătură the authenticity of culture and nature of our world and to raise awareness of the value and activities doi kham UNESCO World Heritage ".
Of the 981 seats that hold this statement, almost half are in Europe, 38 of them in Germany, which means occupying third place with France in European clasamentulul divided into six categories: palaces and castles (four), nature, gardens and landscapes (seven), historical centers (five) and industrial culture (three) and churches and mănăstări (eight) and other monuments of architecture, design and cultural doi kham and spiritual history (11).
To encourage their visits were designed eight routes linking the UNESCO sites and other internationally renowned monuments; also providing information about them in 12 languages ONAT website with an interactive map, 360-degree panorama, image and video; and a travel magazine modern cultural and social media presence.
This year, Germany is celebrating 25 years since the fall of the Berlin Wall with exhibitions, events and routes commemorative decisive places where originated the so-called doi kham "peaceful revolution" in Dresden, Leipzig and Berlin. The capital doi kham of Germany will take place from late summer festivities centered on freedom, dividing the city, the Cold War and the events that led to the peaceful reunification in 1989-1990.
For the fourth consecutive year, Germany surpassed his record first tour beyond doi kham 70 million overnight stays by international visitors, reaching 71.6 million specifically to an increase of 4% compared to 2012, according to provisional data of the Federal Statistical Office . As highlights Hedorfer, "despite doi kham the difficult economic situation in Europe and elsewhere, receptive tourism brand has grown considerably in 2013. German tourist destination, is becoming more demand and is in great shape."
Nearly half of the three million additional doi kham overnight stays were registered in the first 11 months of 2013 came from five markets: UK (349,000 stays), Russia (322,000), Switzerland (248,000), the Gulf countries (237,000) and Poland (173,000). Most nights were held in Bavaria, followed by Berlin and Baden-Württemberg State.
For the second consecutive year, Germany is the second preferred destination reinforces that Europeans after Spain. Old Continent, with a share of almost three sides, remains the most important market for the issuing country.
For 2014, the estimated international demand growth between 1% and 3%, in order to achieve its goal for 2020 to reach 80 million overnight stays, as concluded Petra Hedorfer.
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