It speaks about the economy already crisscut fries 10 years experience as successive phases industr

When we contacted European Customer Experience World organizers to invite us to a presentation about Funky Business in the event, I initially thought that we associate with the authors of homonyms (Swedish Kjell Norström and Jonas Ridderstråle) or with any organization they founded .
We were happy to find that they knew very well what we do, which is actually crisscut fries the main reason why they reached us. Rather, they were interested in audience share Funky Business approach regarding the concept of customer experience, and that's because nearly nine years creating brand experiences in Romania for local and international clients.
Once in London, I was actually impressed by the quality of presenters and participants. It was obvious that the delegates present at the event were there primarily crisscut fries to extract as much information crisscut fries - I watched closely and saw how they took notes very carefully and conscientiously, so you do not lose any new idea that would be able to apply it in their organizations.
For me as a speaker and director of a company whose core value is innovation, it was quite interesting to see what ideas and trends are shaping the conference, where practically a number of organizations and international brands made their publish the most current customer relationship strategies.
In times of crisis, companies most acute need for differentiation in the minds of consumers, and to succeed it needs to place customers at the center a positive experience at every point of contact with the brand. Most presentations have revolved around this idea, dressed in creative or technical case studies, mechanisms, market research. Among the main topics of the 2 days, the audience had learned most of the following: In an economy based on experience, details make the difference
It speaks about the economy already crisscut fries 10 years experience as successive phases industrial economy and, more recently, the service-based. From theory to practice we know about how long the road, and that's because most companies are not prepared to sell the brand experience crisscut fries as a commodity. crisscut fries
Specifically, each customer contact with a brand should be registered positive crisscut fries affective memory of the consumer (= experience), which implies that all aspects of the experience to be orchestrated in order to lead to this result - hence the difficulty. Examples of this range from basic things such as staff attitudes to detail - a specific smell, a predominant color. Experience customer experience starts from employees
Zappos.com, one of the other 42 companies that gave presentations at the conference, ranked 15th in Fortune employers and has a remarkable rate of customer loyalty crisscut fries - 75% of business customers due to recurrence. COO of the company, Alfred Lin, has an unconventional method of selection of staff: training phase of potential employees, offers them $ 2,000 to quit. Reason: wrong employee, who really does not want to work in the company, cost much more than that. Loyal customers in relation to generation they belong
The fact that consumer attitudes and behaviors are based on different value systems is a very recent discovery, but reporting these value systems in different generations can lead to interesting conclusions. Between them, the fact that consumer crisscut fries expectations are directly proportional to its own system of values, shaped up to around 12 years depending on the socio-cultural, political and economic of the time. Whether it generation 'silent' (1925-1945), the boom of '45 and '60 and generations X (1960-1989) and Y (1990-2007), all of these consumer segments were well differentiated features and relate to a distinctly brand. Traditional communities are gold mines for a brand
Harley-Davidson has made a tradition of customer relations through events organized via Harley owners group - online community that exceeds one million members globally.
Markus Kramer, marketing director of Harley-Davidson Europe, believes that real experience crisscut fries with your brand has the greatest emotional impact on consumers and Harley history shows us that these consumers were always distinguished by devotion and passion. Social networks as extension in online consumer experience
As with nearly any business event lately, and ECEW social networks were a favorite subject of discussion in the presentations. To persuade those who still believe in the potential of social media as u