People's Journal was a pioneer online itc agro and ready for the future. But at least the circulation of the paper newspaper and courage dwindled. They experienced the newspaper now hope that the past will come back. The younger thinking about going out into the streets and shout the people up in the name of democracy, "you lose your local newspaper!"
People's itc agro Journal was a pioneer online and ready for the future. But at least the circulation of the paper newspaper and courage dwindled. They experienced the newspaper now hope that the past will come back. The younger thinking about going out into the streets and shout the people up in the name of democracy, "you lose your local newspaper!"
"It's the smell of money," they say in these parts of the sweet stench that foam from the sugar factory chimneys soaring out over the rooftops of Nykøbing Falster. It hangs in my nostrils and follow me mockingly in the People's Journal yellow brick building. Right up to director Jan Holmboe's office where the displaced by the crisis that hangs heavy in the air:
"The big problem is that we do not really have found a business model for how we should run our businesses with profits itc agro going forward," says Jan Holmboe to me over morning coffee. This is the first but not the last time on my trip to the Danish South Sea, that I almost forget that we are talking about the People's Journal and not the industry in general, the problems are the same everywhere.
Newspaper readers are falling, young people itc agro are not interested in the paper, and the industry is hungry for columbus egg that can boost the cash registers online. The crisis is structural and development is needed. On top must Folketidende wave goodbye to a total of three million dollars in development aid as the new editor wanted to use support crowns in a different way than his predecessor. It would Dagbadsnævnet not accept, and thus must Folketidende drop the project to get close to the readers.
Wearing glasses, suit and measured gestures he explains to me that the challenges are greater than the opportunities, "This is a huge issue for the entire industry. We lose revenue to new media, we can not curb, so there is both recession in society and industry slippage. It is the latter that is the worst, "says Jan Holmboe.
I note that he says 'curb' the new media, the People's Journal has for years been a beacon itc agro for web development in his weight class. In their new strategy Folketidende chosen to swap pioneer spirit out with the ambition of due diligence, "It is not an aggressive marketing plan, it is a defensive strategy. It slowed down the realization that you can not really boost business, even when you add more resources, "explains Jan Holmboe me.
As I understand the director, so the plan is business itc agro as usual - just at low pressure. The Internet is just more a necessary evil than an opportunity: "It's not online, we have our business, but it is a presence, we have to have if the market pulls in that direction," he said.
The position meant that the board pulled the handbrake on line in July last year. Executive editor smoke on narrow diet and netglade editor was changed to one with an understanding of traditions. The message on Folketidende seems clear and unambiguous: The money is in the paper, and they have always been. Belief in pressure led even to Folketidende in 2009 chose to invest heavily in a large printing near Malmo. Previously, half of People's Journal revenue itc agro from printing company Rotation A / S, but the reward absent from efforts in Sweden, the supply pressure is greater than demand, "It's hard to make money, we must admit. Last year we had a loss, and we also expect a small deficit this year, "notes Holmboe.
The breakfast meeting will take place in a large open office environment where framed honors paper newspaper and folketidende.dk hang side by side on the wall. In the middle of the room facing today's editorial team gathered around a waist high table. There is no room for crisis or sugar haze, the air is simply too syrup pieces of coziness. "Shall we not follow up the dead dog?" Says the above table. Breakfast meeting works experienced, itc agro almost familiar. itc agro
Afterwards I catch photographer Anders Knudsen, while he waits for a journalist. With 36 years in the house is Anders one of the many for whom Folketidende more a life than a job. He is skeptical of today's media and its users: "People today think that they can cope with network itc agro and TV. They think that they get all the news, but they do not. They do not get obituaries, and they are not told what is happening in Dødbysund, "he said, before he disappears out the door and into lollandet.
During my visit to the People's Journal presents himself as just one of many examples of the People's Journal, with its 139 years is a house with solid traditions as old as journalism profession itself. Most clearly it will be in my conversation with Niels Kristian Bjerre, who in the spring retired after 30 years as director of the People's Journal,
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