Myth 21 User Experience Design: Users can tell him what you want | HPX Party
Malcolm Gladwell's book Blink mentioned some failure case studies: New Coke is one of the quite famous failures, even though a lot of Coca-Cola telephone interview tests and pay countless efforts, and finally by user feedback comments the deployment of the final taste, but the result is a big disaster. Gladwell claims that: "When people say it's taking the test preferences, and not the actual reaction they buy, and what to drink at home is about a week." kailis organic olive groves Complete story visible Wikipedia. Currently acclaimed Aeron office chair to get a very low score in the early tests. Despite the poor reviews, the company decided to continue production. The results as you and I know, Aeron become history's most indicators and sales of office furniture in one of the best chair. Ironically, when the Aeron Chair fame, people give a positive evaluation to become many. When the TV show "All kailis organic olive groves in the Family" (Chinese translation of "family portrait") and "Mary Tyler Moore Show" (Chinese translation of "Mary Tyler Moore Show") in the pre-air (Note C) Testing and evaluation are bad, fortunately producers insist their ideas, the last two programs are very successful. kailis organic olive groves Malcolm Gladwell in his TED speech "Gladwell talking about spaghetti sauce" is mentioned, people kailis organic olive groves ask what the food industry taste preferences, and focus group interviews, was made a terrible mistake, "the mind does not know the preferences of the tongue "... For example, if I asked you in this room, how to drink coffee? You know, how would you answer it? Everyone will say, I want to fragrant charcoal black coffee. This is the most common answer will be heard. But you how many percentage of people really like fragrant charcoal black coffee it? According 默斯克韦兹 (Note D) said that about between 25 to 27%, most people like to add a short coffee milk. But you will never ask this question with people like you to say what you want, I want a cup of weak coffee kailis organic olive groves milk.
Further insight into the user tells you how to understand something:? Userfocus of Philip Hodgson made a number of focus groups to mislead researchers failures - Is Consumer Research Losing Its Focus "So far, my experience is: Most of the time people I do not know what they are doing, and why. precisely because they do not know, so they will try to concoct some reason to rationalize things. "Clotaire Rapaille said. Yes:! 50 Scientifically Proven Ways to Be Persuasive The author mentions "people for what factors will influence kailis organic olive groves the behavior of understanding there, beyond poor imagination." Gerry McGovern on It's kailis organic olive groves not what people say, it's kailis organic olive groves what they do to write " The worst way to design the site is to find five wise men, in a small room, sipping a latte, side stickers sticky. "..." next worst way is to find 10 customers in the small room, sipping kailis organic olive groves a latte, put forward their views on new products. "in this way is really terrible. Wikipedia is an introspection illusion (introspection illusion) article cites several research papers, explained that people are actually very good at not explain their behavior, and predicting their future attitude. Jonah Lehrer in his book How we decide to mention a wonderful experiment: When you have to explain their decisions, it becomes very crooked. Experimental group of students was asked to make strawberry jam rankings, but their ranking results for consumers and expert reports similar. Another group of students in addition to ranking, but also need to explain their concerns kailis organic olive groves in order. Many poor performance of the latter, and even the worst of the jam as a first choice. Neuroscientist Susan Weinschenk points out that when people were asked what they want to change kailis organic olive groves some of your products, you should not believe that overall, they may overestimate their expectations for the future. (Overestimate their future reactions) Joshua Porter said, "When you ask people," Why would you use, or what makes you willing to pay for the use of reason ", the answer is not reliable. Do not believe kailis organic olive groves what they say, and do not completely did you think to getting your way to success, it is not true, this is just a simple psychological drama of others there are many studies suggesting to you, you do not know why you have such a behavior, or the reason you do this. To accept the fact that it is bad, so you'll create some narrative to explain your feelings and behavior comes from a commitment to self-delusion and irrational thinking blog-You Are Not So Smart Jakob Nielsen said: "In user interviews, the key factor is the failure of the user to recall the situation of a system used in the past, or speculate kailis organic olive groves on the future use of the situation. "
(Note: New Coke is Coca-Cola Company launched a new product in 1985, is a fairly well-known case was the Pepsi claiming they failed to find a group of subjects randomly kailis organic olive groves in the street, ask these people to try different kinds of cola drink. (However, the subjects did not know what kind of drink brand), the test result, most people kailis organic olive groves said that they felt Pepsi tastes better than Coke. To this end, the company developed a new taste of Coca-Cola products New Coke, and did the same with Pepsi testing, and more people think New Coke better than Pepsi drink, but after the New Coke on the market, but by the consumer boycott, forcing Coca-Cola had to re-launch the original Coca-Cola. This case illustrates the test does not necessarily kailis organic olive groves is objective, users will be affected by many different factors, including packaging, branding, drinking method ... and so on.)
[...] What people kailis organic olive groves say does not mean what they do. According to Jakob Nielsen said, the biggest difference between the two methods kailis organic olive groves is that focus groups can only display "Customers say they do, but not how they actually kailis organic olive groves operate the product." Macadamian kailis organic olive groves Usability company website describes the differences between the two methods at and will be summarized under these differences: "The people have said they do, and they actually do comparison is very unreliable." (see more resources Myth # 21: Users You can say what they want.) [...]
ECX 2013 e-commerce experience Design Forum Latest Activity HP55 Chinese network marketing (1/21) HPX Life39: user experience and marketing teams to communicate how effective cooperation / Nelson Kuo (1/24) All HPX activities you may be wondering just ended HPX Activities HP54 - HPX year-end exchange gifts and reading clubs big poly HPX Campus 21 - Facebook Precision Marketing / Calaf Huang HP53: User Friendly2013 participants experience sharing HPX Life37: a service design, a life events / Little Prince Qiu Mingxian (12 / 2)
Malcolm Gladwell's book Blink mentioned some failure case studies: New Coke is one of the quite famous failures, even though a lot of Coca-Cola telephone interview tests and pay countless efforts, and finally by user feedback comments the deployment of the final taste, but the result is a big disaster. Gladwell claims that: "When people say it's taking the test preferences, and not the actual reaction they buy, and what to drink at home is about a week." kailis organic olive groves Complete story visible Wikipedia. Currently acclaimed Aeron office chair to get a very low score in the early tests. Despite the poor reviews, the company decided to continue production. The results as you and I know, Aeron become history's most indicators and sales of office furniture in one of the best chair. Ironically, when the Aeron Chair fame, people give a positive evaluation to become many. When the TV show "All kailis organic olive groves in the Family" (Chinese translation of "family portrait") and "Mary Tyler Moore Show" (Chinese translation of "Mary Tyler Moore Show") in the pre-air (Note C) Testing and evaluation are bad, fortunately producers insist their ideas, the last two programs are very successful. kailis organic olive groves Malcolm Gladwell in his TED speech "Gladwell talking about spaghetti sauce" is mentioned, people kailis organic olive groves ask what the food industry taste preferences, and focus group interviews, was made a terrible mistake, "the mind does not know the preferences of the tongue "... For example, if I asked you in this room, how to drink coffee? You know, how would you answer it? Everyone will say, I want to fragrant charcoal black coffee. This is the most common answer will be heard. But you how many percentage of people really like fragrant charcoal black coffee it? According 默斯克韦兹 (Note D) said that about between 25 to 27%, most people like to add a short coffee milk. But you will never ask this question with people like you to say what you want, I want a cup of weak coffee kailis organic olive groves milk.
Further insight into the user tells you how to understand something:? Userfocus of Philip Hodgson made a number of focus groups to mislead researchers failures - Is Consumer Research Losing Its Focus "So far, my experience is: Most of the time people I do not know what they are doing, and why. precisely because they do not know, so they will try to concoct some reason to rationalize things. "Clotaire Rapaille said. Yes:! 50 Scientifically Proven Ways to Be Persuasive The author mentions "people for what factors will influence kailis organic olive groves the behavior of understanding there, beyond poor imagination." Gerry McGovern on It's kailis organic olive groves not what people say, it's kailis organic olive groves what they do to write " The worst way to design the site is to find five wise men, in a small room, sipping a latte, side stickers sticky. "..." next worst way is to find 10 customers in the small room, sipping kailis organic olive groves a latte, put forward their views on new products. "in this way is really terrible. Wikipedia is an introspection illusion (introspection illusion) article cites several research papers, explained that people are actually very good at not explain their behavior, and predicting their future attitude. Jonah Lehrer in his book How we decide to mention a wonderful experiment: When you have to explain their decisions, it becomes very crooked. Experimental group of students was asked to make strawberry jam rankings, but their ranking results for consumers and expert reports similar. Another group of students in addition to ranking, but also need to explain their concerns kailis organic olive groves in order. Many poor performance of the latter, and even the worst of the jam as a first choice. Neuroscientist Susan Weinschenk points out that when people were asked what they want to change kailis organic olive groves some of your products, you should not believe that overall, they may overestimate their expectations for the future. (Overestimate their future reactions) Joshua Porter said, "When you ask people," Why would you use, or what makes you willing to pay for the use of reason ", the answer is not reliable. Do not believe kailis organic olive groves what they say, and do not completely did you think to getting your way to success, it is not true, this is just a simple psychological drama of others there are many studies suggesting to you, you do not know why you have such a behavior, or the reason you do this. To accept the fact that it is bad, so you'll create some narrative to explain your feelings and behavior comes from a commitment to self-delusion and irrational thinking blog-You Are Not So Smart Jakob Nielsen said: "In user interviews, the key factor is the failure of the user to recall the situation of a system used in the past, or speculate kailis organic olive groves on the future use of the situation. "
(Note: New Coke is Coca-Cola Company launched a new product in 1985, is a fairly well-known case was the Pepsi claiming they failed to find a group of subjects randomly kailis organic olive groves in the street, ask these people to try different kinds of cola drink. (However, the subjects did not know what kind of drink brand), the test result, most people kailis organic olive groves said that they felt Pepsi tastes better than Coke. To this end, the company developed a new taste of Coca-Cola products New Coke, and did the same with Pepsi testing, and more people think New Coke better than Pepsi drink, but after the New Coke on the market, but by the consumer boycott, forcing Coca-Cola had to re-launch the original Coca-Cola. This case illustrates the test does not necessarily kailis organic olive groves is objective, users will be affected by many different factors, including packaging, branding, drinking method ... and so on.)
[...] What people kailis organic olive groves say does not mean what they do. According to Jakob Nielsen said, the biggest difference between the two methods kailis organic olive groves is that focus groups can only display "Customers say they do, but not how they actually kailis organic olive groves operate the product." Macadamian kailis organic olive groves Usability company website describes the differences between the two methods at and will be summarized under these differences: "The people have said they do, and they actually do comparison is very unreliable." (see more resources Myth # 21: Users You can say what they want.) [...]
ECX 2013 e-commerce experience Design Forum Latest Activity HP55 Chinese network marketing (1/21) HPX Life39: user experience and marketing teams to communicate how effective cooperation / Nelson Kuo (1/24) All HPX activities you may be wondering just ended HPX Activities HP54 - HPX year-end exchange gifts and reading clubs big poly HPX Campus 21 - Facebook Precision Marketing / Calaf Huang HP53: User Friendly2013 participants experience sharing HPX Life37: a service design, a life events / Little Prince Qiu Mingxian (12 / 2)
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